Branded diet citrus soft drink. Not to be confused with Freska. Archived from the original on Retrieved Archived from the original on 30 August Retrieved 17 September Coca-Cola North America. Archived from the original on 4 October The Coca-Cola Company. Food Dive. Industria Mexicana de Coca-Cola.
Retrieved 27 November Product Placement Blog. This page is based on the Wikipedia article written by contributors. After all, you do happen to be reading this, and why would you want to know the untold truth of Fresca if you didn't want to have more reasons to love it? As if you needed more reasons.
Here's one that only just occurred to us as we were meditating on the loveliness of the recently-trending grapefruit-soda-infused Paloma cocktail : have you ever thought about the fact that Fresca was grapefruit soda way before grapefruit soda became a thing via Brisan Group? You already know Fresca has lots of flavor but zero sugar, carbs, and gluten. You already must appreciate the fact that it's a cloudy soda, as opposed to a clear soda, which kind of makes it look like a snowstorm in a glass true fact, that, as you shall soon find out.
And you probably already appreciate that Fresca won't stain your clothes if you dribble as you drink not that you do, but still. So, really, what more do you need to know? Lots actually! Please join us for the deepest dive anyone has ever taken into everything Fresca. For the fact that Fresca even exists today, Fresca fans have the original on-trend sugar-free slash diet slash low-sugar slash zero-sugar soda to thank: " Tab " stylized as "TaB" for purposes of its logo, may it rest in power, via Snopes.
Fresca was the second artificially sweetened soda launched by The Coca-Cola Company. The first was TaB, which made its debut in with an eye toward attracting the "beautiful" people via Wall Street Journal — or at least the calorie-conscious.
Although not everyone loved Tab's literally-saccharin flavor, it was generally so well-received that the idea of following its success up with a sugar-free soda that tasted nothing like cola was an obvious next step.
So in , Fresca rolled out to test markets. When Fresca was first introduced in test markets, Coca-Cola decided to take a novel approach to winning over new consumers. In fact, Coca-Cola decided to take Fresca in a completely different direction — by marketing the citrus-flavored beverage not as an alternative to soda at all, except insofar as sparkling water is considered a soda.
In other words, Fresca was positioned as an alternative to seltzer, despite that it has an audacious, rather than a subtle, flavor, and is artificially sweetened. In addition, Coca-Cola made the very wise decision to cover as many bases as possible with their marketing of Fresca.
When Fresca first came out, it was marketed as both a beverage that could stand on its own and as a mixer for alcoholic beverages.
And it worked. Boy, did it work because after more than 54 years, not even counting the years during which Fresca was in test markets, Fresca is still happily ensconced in Coca-Cola's permanent lineup well, as permanent as that can be. And Fresca manages to do so without a record of sales that come even close to classic Coke's, according to Deseret News , which pointed out that for , just for comparison's sake, Fresca's sales were at Of course, it doesn't hurt that the love for Fresca stands as a unifying characteristic of Generation X via YouGov.
When Fresca was first introduced by the Coca-Cola company back in , the marketing team was searching for a way help consumers to distinguish, and perceive the added value represented by, Fresca — versus its recently released zero-calorie, cola-flavored older-sibling, Tab.
What they ended up coming up with was the idea that Fresca offered a "blizzard" of taste. Now, that might have made a bit more sense if Fresca hadn't been launched in the dead of winter. Or looking at it from a different perspective, perhaps it made perfect sense because if you take a look at a glass of Fresca, you can see that it does kind of, at least abstractly, resemble a well-contained snowstorm.
And since Fresca was launching in February, perhaps the marketing team thought that associating Fresca with a winter weather condition was almost like sending a subliminal message via Business Insider. As it turned out, the marketing team behind Fresca's launch deserved big-time props because Fresca's big launch party in New York City coincided with one of winter 's biggest snowstorms.
When "Fresca was ready for the big time," Coca-Cola writes on its webpage devoted to Fresca's origin story, only one venue seemed to represent the brand's new beverage properly, and that was New York City.
More specifically, that meant the then-four-years-old-but-already-renowned restaurant, the Four Seasons, which opened in in the "architecturally acclaimed Seagram's building" at the super high-end intersection of Park Avenue and 52nd Street in midtown Manhattan. Architecture buffs may know the restaurant's interior space because of its own architectural significance. To entertain guests, Coca-Cola hired 's version of an alt-rock star, Mitch Miller, who hated pop music according to "Jazz Singing" by Will Friedwald Scribners , via Festive Fanzine but was nevertheless commissioned to write and record an apropos theme song for the fete.
The "Blizzard Theme" is still available on vinyl today via Amazon. With a marquee location, top-notch band and world-class entertainment lined up for the evening, all the stars were apparently aligning.
What could go wrong? On February 7, , a major winter storm swept across the Northeast, dumping tremendous amounts of snow. New York City essentially shut down. The party went on despite the elements.
The caffeine-free drink with a distinctly light citrus taste is offered in several flavor varieties, including peach and black cherry.
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