Sociopaths steal from others and pass it off as their own. They lack originality. Zuckerberg seems to suffer from delusions of grandeur. The truth is, Mark Zuckerberg is not a genius engineer. The version of Facebook that Zuckerberg created is nothing special. In fact, for , it was really nothing impressive at all. It was just a simple, data driven PHP website. I started my programming career in and created far more impressive data driven websites with archaic technology. Instead of ripping people off or pawing off mediocrity as billion-dollar-genius, I was happy with a decent salary.
The impressive thing about Facebook is its scalability. He created a bare bones, inefficient, non-scalable, simplistic web app. Zuckerberg does little to dispel the myth that he is a programming prodigy. He has no clue what goes into the Facebook sausage these days. Zuckerberg famously hoards class-B stock because it allows him to control the board. He is well aware, if he lost control of the board, he would be replaced in a heartbeat.
With the Cambridge Analytica scandal, even journalists suggested that he may not be the right person to lead the company. Even Colonel Sanders was more hands on and aware of corporate operations.
Before I started this site, I had a 15 year career developing software for some of the best Silicon Valley corporations. In fact, I had to ditch the IDE and use a simple text editor and build scripts, because the platform kept getting bigger. It was so big, I could no longer manage the code in an IDE.
I know, all too well, that the 1. I worked on one product for ten years, and it just kept getting more difficult. Product managers required increasingly complicated features and, after several rounds of layoffs, I was part of a skeleton crew. Through all the years, I worked with a wide range of software developers. Instead, we wonder why anyone would use it, let alone, think it is great.
Most of my engineering colleagues agree. Facebook has been around for 14 years. Their inability to fix serious issues and moderate content is inexcusable. There seems to be an inverse relationship between software development skills and Facebook usage.
They only got into weak, poseur software development because of mobile app hype. Similarly, their love of Facebook is driven by hype and the fear of missing out on the next big thing. Decent developers are constantly hounded by recruiters. A Facebook presence simply opens developers to even more harassment from recruiters.
It is harassment. All of this turnover is part of the reason why software is so buggy these days. You may notice that the social media sharing bar on this site features Facebook.
I realize that people use Facebook and may want to share an article. I notice from my site stats that a few of my readers do this using Facebook. Most of them use Twitter. In hindsight, the 10 minutes I spent installing and configuring it should have been directed at content creation. Publishers know that social media is not the key to success.
Organic traffic from search engines is much more important. Transitioning from software development to Internet publishing was a humbling experience. At first, I approached it with hubris. Internet publishing must be easy! Technology is not the challenge with Internet publishing. One must master SEO, which is a hybrid of technology understanding how search engines work and marketing psychology understanding how people search for information.
All too often, publishers look for shortcuts, and I fell into that trap. Social media is seen as a panacea for publishers and marketers alike. With monetization, all that traffic can generate significant wealth. If this is your goal, let me save you some time — just buy lottery tickets. Going viral on social media is like winning the lottery.
Publishers who rely on this usually fail and give up. If you really want traffic, focus on search engine rankings. Spend that time creating great content. There are no shortcuts. I made the mistake of using Facebook to promote my site. I write an Apple-centric site, so I looked for people who were into Apple products and asked to be their friends.
Within a day, Facebook blocked my ability to make friends. Facebook is about connecting to people you already know. What value does this provide?
Not much. Even worse, anything you publish on your Facebook page has very little reach, unless you pay to promote it. If you engage in paid promotion, Facebook may be using click farms to boost engagement. This may be how they can almost guarantee a certain level of engagement, without assessing the actual content. The fake accounts, bots and Cambridge Analytica scandal are just the tip of the Zuckerberg. When marketing people finally feel the Facebook hangover, their business model will evaporate.
Who wants to advertise when the engagement is completely faked? Advertisers are finding that Facebook offers the worst value of any other opportunity. The best option is to simply create a website with on-site ratings and reviews. As ad revenues decline, Facebook will most likely leverage your personal information even more.
They will need to squeeze out additional profits to compensate for declining ad revenue. Most people who used the feature were shocked at just how much data Facebook has aggregated. Developing, testing and deploying code costs money. Data storage and operations are also expensive. Facebook stores everything about you because it is profitable. They make more money using your personal information than it costs to store it. Unfortunately, the DYI feature is half-baked.
Facebook actually stores much more data than one is led to believe. They only give users an incomplete and jumbled archive, which may be intentional.
It prevents users from moving to competitors. Was he lying or does he not know this? Either possibility is disturbing. Artificial intelligence and machine learning are often hyped to boost stock prices. Facebook is not the only tech company that does this. They just take it to whole new level of absurdity.
Facebook famously shut down an AI chat bot experiment, because the two artificially intelligent entities developed their own language. They positioned this as being so advanced, it threatened humanity. This is what their genius AI chat bots had to say:. Facebook is built on hype. It pervades the company.
Hype recruited billions of users. It is part of their culture. The problem with hype is that the bubble always bursts! Richard Stallman is the Noam Chomsky of technology.
He has very strong, anti-corporate, pro-end user views. His work has benefited humanity and even reduced the cost of products that we use every day. If you look at the manual for your flat screen TV, you will most likely see a General Public License.
Most electronic gadgets run some type of free operating system and use free software. I used the GNU operating system and compiler in college, when I was learning to write code. Whether you agree or disagree with Stallman, you benefit from his hard work. As previously mentioned, Facebook has a net negative impact on society. Stallman is a bit too extreme for my tastes. He feels that people should not patronize any of the top tech corporations — Apple, Google, Microsoft, Facebook, Amazon, etc.
I like Apple and Google products. I occasionally shop on Amazon. I have a few Linux machines, but I prefer Apple devices.
He has written far more about the harms of Facebook than any other tech corporation. This is amazing, considering that Facebook has far less to offer than Apple, Google or Amazon. You may not agree with everything he writes. But he does have a point and lots of facts. Facebook is even worse than I thought! The section on political censorship is enlightening. Investors are throwing money at Facebook because they feel technology is the future.
Although some of these companies still exist in some capacity, they are a mere shadow of their former grandeur. I could go on and on.
There are myriad startups few have heard of that have failed. Most tech companies fail. Even most large tech companies fail. Google is relatively new, and I think they have a bright future. Some may take exception to Twitter being on the list of failed tech corporations. Their stock is abysmal even in an overvalued market , and their organization is slower than frozen molasses. It took them over 10 years to modestly increase the length of Tweets. Users had to hack longer Tweets into multiple messages, making them harder to interact with as a whole.
They will most likely join the Silicon Valley graveyard. The next recession will deal a major blow to Twitter, Facebook and a few other massively hyped corporations. Investors are not going to throw money at social media forever.
But the notion that a company is too big to fail is simply a ridiculous platitude. Silicon Graphics owned the town. Now they are based in a small office suite.
Indeed, the large, latent organization is almost paralyzed. This is why it takes Facebook over 24 hours to delete or remove offensive or dangerous video. They have no agility. Their platform seems to be unmaintainable, due to poor design and organizational latency. Smaller competitors will be able to offer better features and enhanced privacy. Not all of them will sell out to Facebook. Facebook relies on massive amounts of users to realize profitability. The DeleteFacebook movement will hurt them, but most users will likely stick around.
The problem is, they need to grow their user base. More people will only use Facebook when they have to. Facebook is a public company. They will likely make false claims about the number of users, active users and user engagement, but advertisers will see even less effective campaigns. The other problem is that advertising on Facebook is not as effective as other platforms.
We covered the strong possibility that Facebook user engagement is propped up by click farms. The next recession will force advertisers to invest in ad spend more wisely. I predict that they will avoid Facebook. Social media is a fad. People will get sick of looking at photos of cats and what their friends had for lunch.
Users will get burned by trolls, criminals and fake news. It will go the way of the glockenspiel and ukulele — still exist, but not be so prominent. Other than Oculus, everything they do revolves around the fad of social media. It might not be exponentially better, but it fares much better in the App Store. Facebook is the social network everyone uses, despite how bad it is.
Because just about everyone is on Facebook. Facebook has grown mainly due to hype. What happens when people leave Facebook? This is already happening. Many of these people fled Facebook because there are too many trolls and idiots.
You can choose to exist in one, but I am impressed that they resist this. I see posts from all sorts of political positions, many of which I disagree with. The opposite is also true, as Android fans engage with Apple-centric posts. Has the lack of anonymity reduced trolling on Facebook?
Not at all. Keith Emerson was trolled to death on Facebook. Conflicts on Facebook often evolve into real world violence, exactly because the trolls, sociopaths and criminals know who you are and where you live. All the while, Zuckerberg buys expensive Palo Alto homes as a privacy buffer.
He builds walls on his Hawaiian estate so that no one can even see him. Between the click farms and lack of engagement, advertisers are throwing their money away when they use Facebook. Websites are still the best way to promote a product or service on the Internet.
Simply hire a competent Internet marketing firm that knows SEO. The costs are actually quite reasonable, especially considering that Facebook wastes advertising budgets. I use AdSense to generate revenues on this site. After all, you are free to be anonymous in the Google ecosystem.
I can only see aggregated data. You can even post comments anonymously on this site. Their true mission is to make billions of dollars at the expense of your personal privacy. Some tech pundits complain that Apple is just as bad as Facebook. After all, they know your location! They know who you are! Your private conversations give Facebook information about how you use technology and what kinds of information you share on what platforms.
Privacy advocates worry that as personal conversations are tapped by companies who share information with advertisers, information about your mental or medical history could affect the insurance or even the jobs you can get in the future if it ends up in the right or wrong hands.
You might want to think twice about what you post. Posts that offer a hacker clues to your password, or ones that share way too much personal information, are ill-advised for similar reasons. Facebook posts last forever, but ephemeral posts are often a better idea.
Most smartphone owners use messaging apps, and many of them use apps that automatically delete their messages, like Snapchat. Third, data collected from incorrect IP addresses e. Finally, those who were still active Facebook users were excluded. Based on the data-cleaning process, participants were selected for the main analysis to match with the relevant population for the research questions at hand.
Participants had 4. To identify the motivations for leaving Facebook, one question per each motivation was generated on a 5-point Likert scale [e. Big five personality traits were measured with 44 items using 5-point Likert scales John and Srivastava, ; Xu et al. Research question 1 asked what the motivations are for Facebook users to leave. From the results, we compared the means and standard deviations of eight motivation factors identified from the existing literature.
To answer research question 2, correlation analyses were used to test relationships between the aforementioned motivation factors to leave Facebook and the big five personality traits Table 3.
Table 3. This implies that extraverted people could be more motivated to leave Facebook due to a new platform. This shows that neurotic individuals are motivated to quit Facebook when they are annoyed by content, when there is too much information, when they no longer see interesting content, and when they are concerned with addiction and privacy. In this regard, individuals who scored higher on the trait of openness are more susceptible to boring content, yet they are less likely to be motivated by their friends and addiction concerns when they are set to leave.
This indicates that agreeable individuals are less motivated by privacy concerns and addictions issues. Also, they are less influenced by the lack of their friends being on Facebook. The present research explores factors that drive users to leave Facebook and how they are related to big five personality characteristics.
Facebook has been extremely influential in society due to its sheer reach and high levels of user interaction. This study contributes to a better understanding about how users with different personality traits might play a role in this transition. Moreover, findings from this study could shed light on how social media platforms, as a communications service, could cater to different users better. Our research question 1 identifies eight motivation factors for Facebook withdrawal: information overload, privacy, banality, addiction, peer pressure, emergence of new platforms, productivity, and annoyance.
A major contribution is that we supplement the needs from research attempting to identify primary reasons to quit social media. To fulfill this gap, we adapt the big five personality traits to predict those motivation factors.
Each individual possesses his or her own level of traits in the big five as the traits are known to be universal. However, given that the variation of traits greatly differ, we aim to utilize this association in explaining who has the tendency to become a social media vagabond.
Findings from research question 2 show that neuroticism predicts motivational factors to leave Facebook. Neurotic individuals stop using Facebook because of privacy concerns, addiction concerns, banality of content, annoying content, and information overload. This finding is consistent with previous literature indicating that neurotic people prefer to control what information is shared Ross et al. They only use Facebook when they are convinced that it is a safe place for safe expression Forest and Wood, Not only do they not want to receive too much information, but they also do not want to express too much on Facebook.
Therefore, privacy could be a big issue for Facebook quitters who have high neuroticism. On the other hand, individuals with low neuroticism broadcast more content on Facebook Kabadayi and Price, Motivation about content banality can be mainly explained with openness.
It is not surprising that more open individuals do not wish to spend their time watching boring content. Individuals with high openness scores may be inclined to trying new methods of communication or using a new platform to gain novel experiences Butt and Phillips, Openness is positively correlated with greater social media use in early stages Correa et al.
Moreover, they share more personal information on Facebook profiles and are more self-disclosing Guadagno et al. This indicates that people who are open-minded want to experience more and are more flexible McCrae and Costa, ; Madjar, Extraverted people leave Facebook because of new platforms while introverted people are influenced by concerns about privacy and productivity.
This is the only personality trait that is positively associated with the introduction of a new platform. This is consistent with previous findings showing that a high level of extraversion is related to active self-presentation and self-consciousness Trapnell and Campbell, ; Seidman, Practically speaking, this trait could have the strongest influence when users leave Facebook for newer platforms, such as Instagram or Snapchat.
With the increasing popularity of those two platforms and the possibility of more to come in the future, it is important to acknowledge what extraversion could predict in terms of switching to other social media platforms. In addition, our findings show that less agreeable individuals stopped using Facebook because of privacy concerns and addictions issues.
As individuals who have high scores on agreeableness are good minded and trustful, it is reasonable to assume that less agreeable individuals are more suspicious, which could explain their concerns about addiction and privacy.
It is also known that less agreeable people are usually uneasy and censorious Landers and Lounsbury, ; Butt and Phillips, Conscientiousness is positively related to the quality and quantity of interpersonal relationships Asendorpf and Wilpers, This explains why our data shows that less conscientious individuals were likely to be influenced by their peers and they want to follow them to new social media platforms in their decision to leave Facebook.
Conscientious people are dutiful and responsible; they do not want to simply quit while there are still relationships remaining through Facebook. Additionally, conscientiousness was negatively associated with social media use Wilson et al. Interestingly, privacy concerns appear to be related to four personality traits out of five: extraversion, agreeableness, consciousness, and neuroticism. Interestingly, Ljepava et al.
However, privacy concerns were not related to openness in our data. This may indicate that the issue of privacy has become a universal concern for social media users in general. Govani and Pashley argues that personal privacy significantly impacts their decision on Facebook usage.
This relates to a meaningful interpretation in regard to the Cambridge data breach scandal. According to our results illustrating a strong association between privacy concerns and personality traits, a strong privacy protection policy seems an inevitable choice for Facebook.
In this regard, our findings also provide some invaluable implications for practitioners and social media users. As people are not leaving social media but leaving Facebook, it is safe to say they are just shifting between platforms. As motivation factors integrated in our study were relevant to social media usage in general, our findings can be replicated with other social media platforms once they reach a tipping point in terms of popularity and usage.
For instance, concerns e. This indicates individuals are negatively affected given that the more time they spend on Facebook, the worse Kross et al.
We acknowledge that the current study has some limitations that can be addressed in subsequent studies on this topic of research. First, each motivation factor was measured with a single item.
Even though single-item usage is common in measuring relatively new factors Correa et al. Second, we did not distinguish between temporary quitters and eternal quitters.
According to Schoenebeck , eternal quitters and temporal break-takers differ in their motivations. Quitters seek to make long-term changes while break takers seek short-term changes. A recent study Rainie et al. End users should be considered differently from social media users who change platforms periodically in the future study. Our study is rather limited in scope to Facebook. The motivation factors may not be applicable for other and relatively new social media platforms, such as Instagram or Snapchat.
There are more starters, and not many quitters yet. Facebook was already in the maturation stage during its life cycle. There is, thus, a need for future studies focusing on user motivations for quitting in the context of other social media platforms.
The datasets generated for this study are available on request to the corresponding author. The current study involving human participants was reviewed and approved by IRB.
Authors received electronic consents from participants. SH — bibliography, study design, data collection, and analysis. SO — bibliography, data collection, and manuscript writing. Both authors contributed to the article and approved the submitted version.
The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest. Amichai-Hamburger, Y. Social network use and personality. Andreassen, C. The relationship between addictive use of social media and video games and symptoms of psychiatric disorders: a large-scale cross-sectional study.
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