How much time would you be willing to spend completing a customer satisfaction survey about a recent shopping experience? On a survey distributed by your Human Resources team regarding employee satisfaction? From your friends who hosted an event that you attended and want your feedback? Understanding your audience when constructing a survey is important and can help inform decisions on survey length and content granularity.
Since survey respondents have different motivations for responding to surveys, their tolerance for how long a survey is will vary. We wanted to understand how the length of surveys—as measured by number of questions—impacts the time respondents spend completing surveys. In order to understand this relationship, we took a random sample of roughly , surveys that were questions in length, and analyzed the median amount of time that respondents took to complete the surveys.
In ideal circumstances and over a large, randomized sample of responses, the average time it takes to answer a question should not vary based on the length of the survey, so a linear relationship between the number of questions in a survey and the time it takes to complete a survey should exist. It may come as no surprise, however, that the relationship between the number of questions in a survey and the time spent answering each question is not linear.
The more questions you ask, the less time your respondents spend, on average, answering each question. Letting them know the amount of time it takes can help respondents prepare for the level of commitment required. You can take the survey yourself or have several of your team members take it to compile a range of times that more accurately reflect this data. At the end of your message, express your company's gratitude for them completing the survey.
Thanking your participants in advance helps them feel valued and appreciated. This also helps reiterate the impact their actions have on benefiting your business and its products. Use the information you gathered from your survey to create a follow-up message. An example of something you can include in a follow-up message is a graph representing the number of respondents who answered in a particular way, such as those in favor of your website's new layout.
Here, you can tell consumers how this data impacts your company and contributes to upcoming changes. Here's an example of a survey invitation email you can use when crafting your own:. We noticed that you just bought a subscription to our laundry detergent club. If you have the time, please take a moment to tell us how satisfied you are with your new cleaning products by filling out a quick survey.
We'd greatly appreciate your feedback so we can keep releasing great products! As a reward for your generosity, upon completion of the survey, we'll enter you in a giveaway to earn a FREE year-long laundry detergent club subscription. This survey should only take about five minutes of your time to complete. Here are some tips to increase the likelihood of more respondents completing your survey:.
Keep your survey short: Respondents are more likely to complete your survey if it is only a few questions and takes a short amount of time to complete. Use an embedded survey: Embedded surveys encourage completion since consumers don't have to click on a link and can answer questions directly in their email.
Identify a relevant demographic: When sending surveys, consider selecting a relevant demographic group from your email list who closely relates to the topic of interest. Consider the timing of the survey: Try asking consumers to complete your survey soon after their interaction with your business. Publish a report of your findings on your website, or ask respondents for their contact information so you can follow up with them. Or customize the template to ask them for their email address so you can send out a newsletter with your findings.
Sending customer feedback surveys is only part of keeping customers happy and engaged. Want to visualize some of our data? Resources SurveyMonkey. Log in Sign up Blog results. Showing 0 of 0 results. Stay curious! You'll find something.
Sign up Log in. Survey Tips 5 ways to get the survey data you want. Audra Sorman 7 min read. And how do you keep them happy? Solutions for Market Research Tackle the hardest research challenges and deliver the results that matter with market research software for everyone from researchers to academics.
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